Microsoft Announces It's Buying Activision/Blizzard

 

In what would be the biggest computer gaming business acquisition in business history, yesterday on Tuesday January 18 Microsoft announced it was buying Activision/Blizzard. The deal would be at 68.7 billion US dollars, or about $95 a share.

“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” Microsoft Chairman and CEO Satya Nadella would state, “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all.”

Activision/Blizzard is best known for the well-known MMORPG World of Warcraft. But has also been successful in games such as Overwatch, Hearthstone, Diablo, Starcraft, and Call of Duty.

Microsoft had already been a company heavily invested in gaming such as with it's X-Box and having acquired the popular Minecraft some years ago. The deal would make it the third largest gaming company. It is notable that while Minecraft's maker Majong was acquired while both the game and company were doing well, in recent months Activision/Blizzard has suffered a series of blows, most notably a rash of sexual harassment allegations. It's stocks have sunk more than 37% since it's high last year. Activision/Blizzard's CEO Robert Kotick would continue for now, though is expected to step down once the deal closes, which may take as long as a year and a half to complete.

Sources: Microsoft, Reuters, The Verge

Bixyl Shuftan