Linden Lab Touts Motown Area in Second Life, Holds Big Opening Party

 

 

 While the Lab has made something of a deal over a new place in Second Life, it was doing moreso than usual yesterday, Tuesday June 20. Not only did they announce it in the Linden blog, but also did a press release, and the news was posted in four news sites online.

The legendary music label Motown has officially opened its doors with an all-new presence in Second Life – and we are ready to celebrate!

Please join us inworld at Motown today between noon-3 pm PT to meet and interact with Lindens, Moles, and other members of the Second Life community in this soulful music experience, launched in partnership with Capitol Music Group and STYNGR.

This is your chance to hear some great music, hang out, and dance during the opening day at Motown, which features multi-station radio streams of classic and contemporary Motown songs, animated gestures, and much more! You can learn more about Motown in Second Life at second.life/motown.

Besides the preceding on the official SL blog, the Lindens would also do a press release, post it on their website (image at top), and have the news in four other places online: Billboard, Blockbuster, Music Business World, and Yahoo Finance. 

The Motown sim was part of a nine sim area, one that includes the Social Casino that first appeared last month in the southeast. They were a short distance north of central Bellisseria. The one in the middle was "WelcomeHub." Sending an alt there, there were a number of Mentors around there, Linden Lab bringing back the program earlier this month. There were a number of blue signs around pointing out different areas. Going north, there was one pointing out Motown. 

 

 

The place had over a hundred avatars in the sim, someone was saying 131 at one point. This included a number of Moles and Lindens, including Patch Linden. I happened to see one lady greet him, " You know I have been in Second Life since 2006 and this is the first time I think we have met. Definitely on this avatar, I think. But I just wanted to say that to me Second Life is still the best MMO. Looking forward to SL20B as well." Patch responded warmly, "Awe thank you!   It's a big year for us at 20.... we're almost full adults now  (21)!" "On this avi I will be forever 21!"

 

The party would last for a while. I didn't stay the whole time, but the place was crowded for some hours. There wasn't time to look at everywhere in the area either. That will be for another time.

There was a thread in the official forums about Motown's opening. Response was overall positive.

Was the opening of Motown at this particular date to attract attention to Second Life's Twentieth Anniversary? Probably. But for residents already anxious for a big party, it was very much a welcome event.

Bixyl Shuftan