"You’re invited! Second Life’s 8th birthday (SL8B) celebration begins on Monday, June 20th and runs through Saturday, July 2nd. This year, there are 21 SL8B regions that open at 10:00 am. on Monday, June 20. There will be more than 300 exhibitors 300 live performances, and all the cake you can eat. And, did someone mention the freebies on the Marketplace? Yep, there are already free SL8B bears for everyone. We’ve got a great line up planned and you won’t want to miss a thing!"
The region opens at 10AM SL time. And at 11 AM, Kim Linden will give a short opening address at the "Cake Stage." The stage shares the corners of four sims, SL8B Captivate, SL8B Stunning, SL8B Fascinate, and SL8B Pizzazz.
Gemma Cleanslate will be among the greeters at this major event in Second Life.
After being talked about for some time, Kim Linden announced Linden Labs had made a limited release of their web-based viewer.
Yesterday, we quietly launched a beta test of a new technology that opens up Second Life to new users like never before: Second Life on the Web! The SL Web Viewer allows new users to become Second Life “guests” through the Web and enjoy basic SL functionality while exploring exciting destinations in Second Life -- all without downloading a Viewer.
Linden Labs is asking residents to test their viewer. However, not everyone who tries will get the chance. Residents are asked to click on http://interest.secondlife.com/beta , where they sit through a video lasting a bit less than a minutes, and then are given either an “Explore Now” button, which means they can proceed, or a “Join now” button, which means they can’t. I myself tried several times with no luck. Those who are successful can create a temporary guest account to use the viewer.
Wallace Linden stated, “The test won't be available to everyone, based on a number of variables, including bandwidth, system setup details, and other factors. I don't think cookies or repeated logins will make a difference. I don't have more information that that at the moment, though.”
In the comments below, most residents, at least those who could get in, were pleased with the viewer. Inksky Jedburg has one of the more detailed comments, “The first thing I noted was how very simplified the viewer was, obviously not going to be a tool for builders and creators, but rather a tool for socializing (on a limited scale compared to the SL viewer), and exploring. I could not go into mouselook to look up and down from my POV, though camera controls were available as was ‘camming.’ The beta only allows you to go to a select few locations, less than 100 I believe, and I understand having it that way for the beta. Though textures were gray for a while, what struck me was how smooth movement was. As I thought of first time user experience, the dumbed down controls like sound on/off, pick from a palette of locations to visit, and a palette of available avatars, and a very basic help window describing around a dozen available functions, seemed to be very complimentary controls for someone visiting for the first time, or even coming in on business for the first time. Simple and stupid, and yet showing SL as it mostly is seen on the viewer (minus windlight!). “
Inksky was “favorably impressed” with the viewer, “I think it has potential to be much better, and I believe it could be a major win if developed with greater care than LL has given past developments. So please, proceed with caution LL and use some common sense to make this extremely useful development pay off.”
Linden Lab recently welcomed a new addition to its executive ranks: Kim Salzer, who became our Vice President of Marketing, at the beginning of August. Kim (known as Kim Linden inworld) joins us from Activision Blizzard, where she was Vice President of Global Brand Management for properties like Guitar Hero and Call of Duty 2, among others. Kim brings a deep background in gaming (including experience at Electronic Arts working on massively multiplayer online games and hit sports franchises), and in online learning, and we’re excited to have her as part of the team. As an introduction to Residents, I asked Kim to tell us a bit about herself in her own words:
Q: What’s the one thing you bring from the gaming world that will be most useful to you in your position at Linden Lab?
A: Working in gaming taught me a lot about just how creative and passionate that audience can be, and I think the same is true for the Residents of Second Life. And SL provides so many great tools to enhance and bring out that creativity, I’m really looking forward to helping foster that as we move into the next phase of the platform’s growth. I want to see if we can make the range of what’s possible in Second Life even broader.
Q: What are your goals for your new position as VP Marketing at Linden Lab?
A: What I really want to do here is help the Lab figure out what the “X Factor” is going to be for Second Life. When I was working on games, I always tried to choose a single idea to focus on and bring out, an X Factor that helped people get into the game and helped them discover all the rest of the possibilities there. If I can help bring that kind of focus to Second Life, I’ll be happy about how I’m doing my job.
Q: What excites you most about working on a product like Second Life?
A: I’m excited about the prospect of helping to build a product that really empowers people to express what they’re about, and that can make a real difference in their lives. I think we’ve only just started to see what can be done here, and I can’t wait to see where we and our Residents can take things from here.
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That Kim Linden comes from the company that brought us World of Warcraft is interesting, but not necessarily a sign of earth-shaking things to come (with recent events in mind, at least by itself). As Tateru Nino reminds us, Linden Labs in the recent past had a Marketing VP whom had worked with the people who brought us The Sims.
To view the blog post and the following comments, Click Here.
