Yesterday on Monday June 8, Linden Lab announced some price changes. Good news if you keep buying Lindens or own one or more sims. But if you're a Premium Resident, some bad news.
First the bad news, which the Lab called the reason for "adding more value to paid membership plans." The cost of Premium will be going up from $11.99 USD a month to $12.99 a month. If you pay by the quarter or year, the price will be a little less. If you pay every three months, the price will be going up to $11.99 USD a month or $35.97 per quarter. If you pay by the year, the rate will be going up to $9.99 USD a month or $119.88 annually. There was some fine print at the bottom of the announcement saying that the option to pay quarterly is no longer available "for new purchases."
The last time Premium accounts went up in price was over seven years ago from $9.50 a month, in May 2019, which the Lab then called "the difficult decision to make our first Premium price increase in over a decade." Their language back then was more direct than the wording in Monday's announcement.
The price increase is not immediate, but will take place thirty days after the announcement, on July 8, 2026.
The costs for Plus and Premium Plus level accounts. $5.99 and $29.99 USD a month respectively, which were introduced after the previous price increase, are not changing.
Not all of the news was bad. Linden Lab announced that the minimum fee to purchase Linden dollars would be going down from $1.49 USD to 49 cents.
But, there was a catch. The Lab would announce the ceiling rate, the maximum buy fee, was going up from $14.99 USD to $29.99. The benefit of making fewer purchases of more Linden dollars instead of more smaller ones is being reduced.
The fee changes Linden Lab wanted to emphasize the most is what will likely affect the smallest number of residents (albeit so much of the Grid as we know it depends on them). The price of maintaining a sim will be going down from $209 a month to $199 a month. Sims whose prim capacity has been expanded to 30,000 will drop in monthly maintenance from $239 USD to $209. For a sim with an education discount, the monthly rate to maintain it drops from $129 USD to $105. This is a decrease of almost a fifth. So good news for those paying for education areas. The setup fee of $349 USD will not change.
Linden Lab would justify it's increase in Premium accounts by saying they were "adding more value to our plans. In the past month alone, we’ve added two valuable new benefits - exclusive early access to some of the hottest shopping events in Second Life and at least 12 exclusive gifts monthly, which is the largest collection of exclusive paid membership monthly gifts ever!" They also stated they were offering "Expanded access to Linden Homes, Premium customer support benefits, more subscriber-exclusive virtual gifts than ever before," and "New partnerships offering early access to some of Second Life’s hottest shopping events and experiences."
A thread opened in the official Second Life forums on the announcement. While there was some praise for making land more affordable, most of the comments were grumbles about the greater cost for Premium accounts. "They're getting greedy again and want to milk Premium a little more if they can, or push more people to go for (Premium Plus)." "'Expanded access to Linden Homes' ... so what, in fact, what does that even mean?" "Given that just about everything in real life has gone up a lot in price
in recent times, it's hardly surprising that LL has put its fees up."
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Bixyl Shuftan


























