Linden Lab is offering another small perk for those with paying accounts. Earlier this week, they announced that they were extending the Transaction history of Premium accounts to ninety days. This is three times that of regular accounts.
The change is aimed at merchants in the virtual world, Linden Lab giving some statistics.
There’s a ton of activity in Second Life’s L$ economy: every day, the Marketplace alone sees more than 20,000 unique buyers purchasing more than L$16,000,000 worth of goods from more than 15,000 unique sellers. That’s a whole lotta Lindens changing hands! And that’s not even including inworld transactions. With all that activity, transaction history can be a handy reference for shoppers and merchants alike for bookkeeping, providing customer support, or just keeping track of your own purchases and L$ spending.
These figures give some idea of how much Linden Lab makes from its cut on Marketplace sales. Inara Pey estimated with a five percent fee, the Lab was taking in over $1,123,000 from Marketplace commerce.
It's notable this perk aimed at Second Life's merchants comes about a week after Linden Lab announced it was raising fees to buy, and later sell, Linden dollars, which was criticized as an attack on "those who work to create the SL economy." So the move could be seen as an attempt to ease any ill feelings among the virtual world's businessmen and women.
To any merchants reading the article, what do you think? Will this extension in the transaction history be useful?