Maybe you've been in a shiny club with lots of bright lights and lots of people and thinking to yourself how nice it would be for you to have something like this. Or maybe the club your community has had for as long as you've known has suddenly closed down and the owner gone from Second Life, and you're the only one with the time and the money who's willing to try to make another. So just what lies before you? How hard can it be? Actually, it can be much harder than you think.