8 hours ago
Monday, December 29, 2014
Man of the Year: Ebbe Linden / Ebbe Altberg
As much as the residents don't like to admit it at times, without Linden Lab, there would be no Second Life. And it's most visible member, if not always it's most important, is the CEO. And this year, Ebbe Linden was appointed as Linden Lab's fourth CEO.
Ebbe Linden would make an effort to improve visibility and relations with the residents. He first met with a group of bloggers a few weeks into his term, and would continue to have more meetings, as well as interviews. It would be a couple months before Ebbe would speak about the ToS issue, but when he did he spoke more in five minutes than the Lab had spoken in five months. It would be a few more months before the matter was finally resolved with the terms changed to the satisfaction of most residents, but changed it was.
Under Ebbe Linden, the policy of discouraging the staff from fraternizing with the residents was relaxed some, and there were a few instances of Lindens appearing at public events such as the Bay City parade and after-party. Also, the policy of the previous CEO of diversifying Linden Lab's product line was somewhat reversed, with all of the new products shut down or sold, save for Blocksworld which was bringing in a good profit. But the development of one important product was announced: Second Life's possible successor. This next-generation virtual world, dubbed SL 2.0 by some residents, has yet to have an official name, and there are still many more questions than answers about it. It's beta release is not until 2015 at least. But it clearly fell in line with the new CEO's policy of concentrating on virtual worlds.
For his changes in Linden Lab's policies, the Newser chooses Ebbe Linden as Second Life's Man of the Year for 2014.