One problem Second Life has had to contend with over it's history is retaining newcomers, only a small fraction of those who log in for the first time keep coming back after the first few visits, many not even after the first. This virtual world has a steep learning curve, as well as it can be a challenge to find out where to go and what to do, and newcomers unless they have friends to guide them or extremely persistent, grow frustrated and lose interest in sticking around.
As part of our ongoing experimentation with improving the new user experience, we’ve recently launched a new set of onboarding destinations in Second Life designed to make Residents’ first moments more social, interactive, and fun.
Each experience has been independently built by a group of talented community creators and are currently among the first locations newly-registered community members will experience for a limited time as we continue to assess what types of experiences and locations retain and engage our newcomers.
Each experience has been independently built by a group of talented community creators and are currently among the first locations newly-registered community members will experience for a limited time as we continue to assess what types of experiences and locations retain and engage our newcomers.
The blog entry would go on to say the work, "was part of a pilot New User Experience Working Group (NUXWG)," and it had finished up a week earlier, calling it, "an outgrowth of our ongoing Creator Partnership Program, where we work directly with the community for select partnerships across a variety of initiatives." The Lab stated the same group was behind "several new mobile-specific landing locations" in 2025.
Over the next few weeks, we will be testing these and other starter locations as we continue our ongoing efforts to experiment, learn, and evolve the new user experience - with ongoing consideration for our Community Gateway partners and other collaborations.
We invite the community to check these locations out for yourself and support these creators who put lots of love and labor into this project.
We invite the community to check these locations out for yourself and support these creators who put lots of love and labor into this project.
Currently, there are six of these Onboarding Experiences:
Madpea Scardey Cats, in which the player rescues kittens from a playfully spooky funhouse.
Driving Dirty , described as "where you can play different games, grab free prizes, meet new people, and hang out with others."
Rush Week, which looks like a college-themed dating area.
Brazil Tour, a place in the theme of the country Brazil where one can play a few games or interact with others, some of whom may be from the country.
Club Midnight Pulse, a newbie-oriented nightclub where besides dancing to the music, you can play a few quests and meet others.
The Learning Center, a space-stationed theme place described as "an interactive destination designed to teach the basics through gameplay. Explore obstacle courses, collect hidden stars, and learn core skills while progressing through challenges."
Bixyl Shuftan
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