The Halloween season is fast approaching and our annual multi-region inworld shopping event is coming back. If you are a Content Creator, this is your chance to spook up some sales and reach a large audience with your creepiest and coolest creations!
The 2023 Halloween Shop & Hop will open on October 5th, and will run through November 5th. This is your opportunity to bring a ton of new customers to your brand, by offering some of your best items. We are looking for Merchants willing to offer a discount on their items (at least 20% off) and provide a new non-exclusive gift to shoppers.
As stated, sellers will have to offer discounts of at least twenty percent off their items to all customers, regardless of if they're in the merchant's group or not. All items need to be either General Audience or Moderate in Nature, with nothing Adult rated, and politics is to be avoided (no Trump or Biden Halloween masks or anything of the sort). And the store cannot be used to promote items at other locations.
For merchants interested in taking part, click on the link for this Google doc. You will be asked things such as the majority of items you sell and when you last took part in a Shop & Hop event. People have until Sunday August 20 to fill it out. After that, it probably won't be accepted. The Lab reminded applying does not guarantee a spot. The setup period is from September 28 to October 1. The event runs for one month, from Thursday October 5 to Sunday November 5.
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Bixyl Shuftan
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