Peter Gray/Peter Linden Leaving Linden Labs, To Join Facebook

One of the more familiar Lindens to Second Life residents, Peter Linden, will soon be departing Linden Labs. Known as Peter Gray in real life, he was known as the Lab's public relations spokesman, officialy their Senior Director of Communications. But no longer.On Tuesday January 2, Hamlet Au and Inara Pey had received emails from Gray that he was leaving Linden Lab. His new place of employment: Facebook. He will be working at the communications team of Facebook AI Research

"After about a dozen years doing marcom in the virtual worlds/VR space (starting way back in '06 as part of Linden's external PR team), it's time for a new adventure, and I'm excited to be moving on to join Facebook's comms team for AI."

"I'm not sure if anyone else has been doing marcom in the virtual worlds / VR space longer, but 12 years is a pretty long time (in the tech world, at least). What's helped to keep it interesting, exciting, and rewarding all these years is also a big part of what made becoming a Linden appealing in the first place: the enormous range of stories to tell. I'm grateful to all the SL and Sansar users who are doing such interesting and creative things with our platforms, and in particular to those who have gone out of their way to share their stories over the years. "

Peter Linden had spent over eight years at Linden Lab, joining in 2009 and serving under four different CEOs and went through a number of turning points in the company's history such as when 30% of it's staff was laid off. His avatar has been seen in a number of events such as the Second Life Birthday and Virtual Worlds Best Practices in Education.  It is not clear who will replace him.

As for Peter Gray's new job. it's likely to be an eventful one as last year, Facebook had to squash rumors that they had pulled the plug on an AI that had gotten "dangerously smart."

Sources: New World Notes, Modem World, Gizmodo 

Bixyl Shuftan

News and Commentary: "Adult Content Won't Be Allowed" in Sansar

In a Sansar chat on Reddit, Peter Gray (known in Second Life as Peter Linden) brought up the issue of whether of not adult content will be allowed on Sansar. It won't be, at least not for some time after it opens.

Adult content won't be allowed at the opening of Sansar's creator beta this summer. Ultimately, we want Sansar to be an open platform that enables creators to make all kinds of experiences, but early on we also want to be careful that a single genre of content doesn't come to define the platform and potentially limit its appeal to other creators.

Gray's exact words were "at the opening of Sansar's creator beta this summer." But it's a safe bet that the Lab will keep this policy for at least a few years.

It's an issue that's been brought up by the Newser before, as well as New World Notes. With many longtime Second Life residents expressing skepticism about the upcoming virtual world, Linden Lab is taking the opportunity to correct what it sees as "mistakes" in it's development of Second Life. The lack of rules and restrictions on what could be made allowed for a great deal of creativity. Unfortunately, it also led to griefers harassing people with such adult content, notably the infamous "flying penis attack" when virtual real estate mogul Anshe Chung was being interviewed. While these incidents didn't stop companies and people with big pockets from coming to Second Life at the beginning, there's no real argument that it gave some pause.

As the residents of places that are adult-themed will tell you, the freedom to make adult content can be a very good thing, at least when everyone follows the rules. Besides allowing consenting adults an outlet for their more hormonal sides, it allows real-life couples a chance to express intimacy when separated by long distances or when they want to try something they're nervous of on the other side of the computer. While there have been attempts at virtual worlds aimed purely at adult activity, namely "Red Light Center," they have done poorly. One man who told me who's been to both saying it utterly pales compared to the options available in Second Life. And of course there's the Libertarian concept of "let the individual decide" rather than decisions made from above by higher-ups who may or may not understand the concerns of "little people."

But companies tend to be wary of controversy and "bad press" that might go viral and define their product in ways they fear. And with many young adults in colleges and universities demanding "safe spaces," perhaps Linden Lab is getting the impression the current generation of new computer users isn't as tolerant of adult material as the one that came to Second Life in it's early days. And of course, there are the griefers, the anonymity of the Internet encouraging a few jerks to harass and bully others, sexual-themed harassment being a favorite tool of some of them.

In a sense, it brings up an old issue in both real life and virtual life and the Internet. Do you try to protect people from the damage a single deranged or malicious individual can do by installing a great deal of rules and restrictions many will find annoying aggrivating, some finding them smothering to the point they cannot be themselves. Or or do you allow the public a great deal of freedom with only a few rules and allow individuals to better express themselves in works and speech, with the fact a few wicked-minded individuals will take advantage of this freedom for their own ill ends?

In 2009, Linden Lab began an adult continent policy that established an adult-themed continent, Zindra, established an "adult" rating for explicit content outside people's private homes, and residents had to adult-verify themselves with real-life identification such as a drivers license to be allowed access to adult-themed areas. Many residents reacted with worry and fear, seeing this as the beginning of Linden Lab "ghettoizing" adult content to one corner of Second Life or perhaps eliminating it altogether. And the Lab never did add to these policies and the adult verification was eventually relaxed.

One resident, "Zebragrrl," had this to say further on the thread (a few sentences trimmed):

As for the experience, I can only say that experiencing it made it clear to me why it's still not an open public beta yet. There's still a lot of user interaction missing. An example I can give, is of a strange island I visited. The lighting was beautiful, the rendering was beautiful, but all I could do is walk around. I couldn't interact with anything. I could get on a elevator that was constantly moving up and down, but I had to time my exit precisely to avoid getting squished as the elevator took off back upwards again. The UI is pretty. The whole experience really is very pretty.. but all I could do was walk around. And I do mean that. No running, no flying, no driving.... just walking. ...

Was it beautiful? yes. Was it fun? not particularly. Kind of like walking around in GTA V, with all the NPCs turned off. And I think this is where Sansar and SL may be drastically different for a lot of people. This was a VERY curated experience. The whole environment was like a museum, or a singular creation of 3d artwork. I felt like a guest, or a viewer, of someone's creation... not like a participant, not like someone bringing something unique to the experience for others. 
 
In SL, our world has been built up kind of from scratch, first using rudimentary building blocks, and later with more and more detailled builds, but it's the users, the avatars, that are the real attraction in SL. Seeing each other's individual forms of expression, seeing the cool new things people built, or bought.

Sansar seems to be going the other way.. focusing itself as an engine for artistically crafted 3D VR experiences.. rather than as a meeting place for avatars. I'm not saying that the latter won't come in time.. just that for the moment, it's a little more like visiting the Louvre by yourself, rather than meeting your friends at the pub. More Myst than World of Warcraft.

Is there a place and a purpose for a VR engine like this? I'm sure there is. Is it something that artists can monetize to help cover their RL bills? We'll have to see.

Linden Lab's latest move is moving Sansar further away from the early perception that it would be "Second Life 2.0," and towards something quite different from Linden Lab's existing virtual world. While people can build content, it has to be done using software tools rather than through inworld prims. I've been hearing it's areas can't be connected like Second Life sims often are into continents and larger islands, but each is an isolated place onto itself that can only be portaled into. Ideal use will require high end home computers and be hard to use or unavailable to people with laptops and older machines. An article in Koatu magazine is saying, "Users may pay a small subscription fee for access." And now adult content, perhaps adult language, will not be allowed.

Most middle and working class people like going to theme parks and museums on occasion. But eventually they have to return back to their neighborhoods where they actually do things. This is probably how most Second Life residents will see Sansar, a great place to visit, but not necessarily one to make their virtual home in. Sansar may become Linden Lab's Disneyland, but for most Second Life residents, the grid they've known will continue to be their virtual home.

Hat Tip: Hamlet Au 

Bixyl Shuftan

Number of Second Life Users Down to 800,000, But ...

Earlier this month, Backchannel Magazine wrote about the Creations for Parkinsons area, a article that Barbie Alchemi mentioned in a press release. The article gave it's population, or user base, estimated to be at 1.1 million in 2006. In 2013, Linden Lab claimed an active user base of one million. And today, Backchannel stated "An estimated 800,000 users are active on a monthly basis," saying they were told by Linden Lab. While there are a total of almost 50 million accounts according to Daniel Voyager's Second Life Statistic's page, it's not clear how many are alt accounts.

Eight hundred thousand seems small compared to Facebook, which Backchannel stated as having close to two billion users. World of Warcraft, which came around about the same time as Second Life has sometimes been used as a comparison as to how virtual reality hadn't quite caught on the same way as massive multiplayer online games, boasted a total of 100 million accounts (in 2014) with up to over 12 million active players. But it didn't last, and it's numbers of active players dropped to 5.5 million in late 2015 when it's owners announced they would no longer be publishing reports of active numbers. It's probably safe to assume it's dropped further.

Hamlet Au suggested recently in New World Notes that this lower number of active users may not be what it seems at first. Talking with Peter Gray (Pete Linden), he was told, "We've made a number of optimizations to our user acquisition efforts to get more qualified traffic ... As a result, though the total number of monthly actives has come down, the number of paying SL users has held steady."

In layman's terms, Pete Linden says the Lab has changed their advertising to get people more likely to stay and spend time and money in Second Life. Hamlet went on to say he's felt it's more active users numbered closer to 600,000 for some years, "So most likely, dropping from 1,000,000 to 800,000 reported users isn't so much a loss of actual people as a trimming of marketing fluff."

What do you the readers think? Have you noticed fewer people coming in, or has the number of those people leaving been replaced by new users coming in?

Sourcres: Blackchannel, Daniel Voyager, New World Notes

Bixyl Shuftan

News and Commentary: Questions Concerning Sansar and Real-Life Names Continue

By Bixyl Shuftan

I may not have erred so much after all.

It was about a week ago in which I wrote an article about Ebbe Altberg / Ebbe Linden's appearance at "Meet the Lindens" at the Second Life Birthday. Not having a recorder, I took handwritten notes the best I could, and from what I had heard, it seemed Ebbe Linden was leaning towards, though not necessarily strongly supporting, Sansar requiring it's users to go by their real life names. As it turned out, I had missed a few lines of dialouge afterwards in which he stated he favored users retain the ability to go about anonymously. And so I retracted that part of the article.

Hamlet Au, whom had put his spotlight on my article over the issue, wasn't yet ready to call the matter settled just yet. He did get in touch with Peter Gray (Peter Linden), who stated no, Sansar would not require users of Sansar to use their Real-Life identities. But his enquiries to Ebbe Linden went unanswered. Going by the line I had missed, "do I want that people in Sansar should be able to walk around anonymously? Absolutely!" That line certainly sounds like a desire to continue to use online pseudonyms.

But what about the line "But I think what would be best for Sansar would be real names, and then the ability to have personas underneath that." And then there was his earlier comparison of Second Life, which he called on "the far spectrum of the anonymity side," and Facebook, which he called "probably the most successful real system on planet Earth," which relied on real names. this was followed by his saying "we're trying to think of ways of potentially mixing these models."

So what he could have been saying is that Linden Lab is thinking of a system for Sansar in which users can go about inside the virtual world using inworld pseudonyms, but requiring the use of real-life identities for signing up for accounts to go on there.

Hamlet Au had five questions he wanted Ebbe Linden to answer:

1. Will Project Sansar only require users' real names to be registered with the company and by default, only be known by the company (in normal circumstances)?

2. Under what circumstances will Linden Lab reveal Project Sansar users' real names to authorities?

3. Under what circumstances will Linden Lab reveal Project Sansar users' real names to other users?

4. In Project Sansar, will displaying real names in a user's publicly viewable account be opt-in, or opt-out?

5. In Project Sansar, will Facebook Connect or other linking with a user's Facebook account be mandatory?

Hamlet Au went on to comment, " At this point, I think the only thing we can be sure of is Sansar will require users to register their real names internally on the system, but still allow some level of anonymous and/or pseudonymous identity and activity -- but how much, and with whom, and in what contexts, are not yet clearly laid out. At the same time, it's also clear Linden Lab's CEO has a personal preference for making real names primary -- but how that will actually be implemented is still unclear."

* * * * *

Of my less than completely accurate statement, I have yet to see where anyone truly slammed me for it. At most, what was stated was, "this isn't exactly what he was saying." And Hamlet Au upon hearing the news found what I thought was being considered hard to believe, but chalked it up to a misunderstanding such as possibly a "telephone error."

Talking about the matter with friends, everyone who had an opinion felt I was overreacting upon realizing the error I had made. Several expressed skepticism with Sansar even after my correction, but for other reasons such as being unable to move anything over there, concerns that Linden Lab might take the opportunity to correct what it saw as "mistakes" it had made with Second Life by not allowing or restricting certain abilities and freedoms. One commented the only thing I did wrong was that it was an accident, thinking it would do the paper good if I did an "National Enquirer" style story once in a while.

No thanks. Aside from obvious fictional stories like the "Tales from Podex" and the April Fool articles, we'll be sticking with the truth. We always have. And considering certain characters over the years such as zFire Xue, Flashdust Lamington, and Monkey Wonder, concerning Linden blunders that helped sink the SS Galaxy and the Steelhead Estates, and more recently the antics of political groups, Second Life journalists don't need to make things up. Eventually controversy appears on it's own somewhere.

In any event, it's a relief to hear that my journalistic instincts really were pointing in the right direction.

Sources: Hamlet Au, Inara Pey

Bixyl Shuftan

Early Showing of Project Sansar by Linden Lab This Friday

Linden Lab announced that they will be giving a "hands on preview" of their next generation virtual world this Friday. The news was given over a San Francisco events website.

This interactive virtual reality workshop will provide a hands-on preview of the new 3D virtual experience platform, code-named Project Sansar, being developed by Linden Lab, the makers of the popular virtual world Second Life. This new platform will enable people to virtually walk through 3D...

Hamlet Au of New World Notes commented, "Pretty strange to see this apparently open-to-the-public event promoted on a popular general interest SF event site when Project Sansar is supposed to be in closed Alpha with early users under heavy NDA. But there it is. So if you happen to be in San Francisco this Friday and can attend, please report your reactions ..."

But before anyone out there who hasn't heard this news before books a flight to California, Hamlet stated that the event is sold out. Curiously, Linden Lab's Peter Gray called it a "AIA event," which could mean the American Institute of Architects.

So on Friday evening, we should be getting a better look at Linden Lab's next generation virtual world.

*Update* In other Project Sansar news, Inara Pey posted on her blog that Linden Lab that one of the possible permanent names for the world being considered could be "Created Reality."  As she put it however, "while the name ... may doubtless describe the platform’s function in presenting spaces where people can create their own virtual realities, it does actually read rather, well, bland."

Linden Lab Announces "Next Generation" Grid's Code Name: Project Sansar

After almost a year after Ebbe Linden revealed Linden Lab was working on a new virtual world, the code name for what residents have been calling "SL 2.0" has finally been announced: Project Sansar.

On her blog, Inara Pey stated she got the following message from Peter Gray (Peter Linden)

Project Sansar is the internal code name we’ve been using for the new platform, and we do plan to use that name externally in its early stages (like the invite-only alpha we begin this summer). However, this is just the project name, and we anticipate changing it prior to launching the platform to everyone.

 Stay tuned for more information to come.

SL Enquirer, Daniel Voyager, Modem World, 

A Letter From Pete Linden (Peter Gray) About SL 2.0

Xymbers Slade's old mentor group recieved the following message from  Pete Linden (Peter Gray)  in regards to the new virtual world Ebbe Linden (Ebbe Altberg) announced Linden Lab has been working on. He then forwarded the message to the Newser.

*  *  *  *  *

Here's what we've said:

Linden Lab is working on a next generation virtual world that will be in the spirit of Second Life, an open world where users have incredible power to create anything they can imagine and content creators are king. This is a significant focus for Linden Lab, and we are actively hiring to help with this ambitious effort. We believe that there is a massive opportunity ahead to carry on the spirit of Second Life while leveraging the significant technological advancements that have occurred since its creation, as well as our unparalleled experience as the provider of the most successful user-created virtual world ever.

The next generation virtual world will go far beyond what is possible with Second Life, and we don't want to constrain our development by setting backward compatibility with Second Life as an absolute requirement from the start. That doesn’t mean you necessarily won’t be able to bring parts of your Second Life over, just that our priority in building the next generation platform is to create an incredible experience and enable stunningly high-quality creativity, rather than ensuring that everything could work seamlessly with everything created over Second Life’s 11 year history.

Does this mean we're giving up on Second Life? Absolutely not. It is thanks to the Second Life community that our virtual world today is without question the best there is, and after 11 years we certainly have no intention of abandoning our users nor the virtual world they continually fill with their astounding creativity. Second Life has many years ahead of it, and in addition to improvements and new developments specifically for Second Life, we think that much of the work we do for the next generation project will also be beneficial for Second Life.

It's still very early days for this new project, and as we forge ahead in creating the next generation virtual world, we'll share as much as we can.

If we had one message to share with Second Life users about this new project at this point, it would be: don’t panic, get excited! Again, Second Life isn’t going away, nor are we ceasing our work to improve it. But, we’re also working on something that we think will truly fulfill the promise of virtual worlds that few people understand as well as Second Life users.

Best,
Peter

--
Peter Gray | Director of Global Communications

Linden Lab | Makers of Shared Creative Spaces

Check out what we're working on!

*Correction* I had the impression at first that Xymbers had contacted Pete Linden before getting the message. That wasn't the case. Pardon the error.

Linden Lab Responds to Content Creators in E-Mail

By Bixyl Shuftan

Last Friday, there was finally some word from Linden Lab regarding the ToS controversy. On Tuesday Oct 22, The United Content Creators of Second Life group sent an open letter to Peter Gray, Linden Lab's Communications Director. They asked for a meeting with people from the Lab in order to "resolve these issues and concerns … regarding the August 2012 Terms of Service, specifically Section 2.3." On Friday August 25, Kylie Sabra, the leader of the UCCSL announced they had received a response.

In Peter Gray's email, the Lab stated "we greatly value Second Life's content creators" and "we remain committed to providing Second Life as a platform on which residents can create and profit from their creations." They insisted, "the revision of the Terms of Service was made in order to further extend the ability of content creators" to sell their wares through other means owned by Linden Lab, notably their Desura distribution platform, "not just within Second Life."

However, there would be no meeting with the content creators, "We believe that it would be more fruitful to avoid further debate of the assertions made to date regarding the intent and effect of our updated Terms of Service, and instead focus on whether there may be an approach to address the concerns that have arisen in the community." A statement that could be seen as aimed at criticism of the ToS as a whole.

The Lab stated they were "currently reviewing what changes could be made that would resolve the concerns of Second Life content creators," with the intent of allowing content creators to sell content with Linden Lab acting as their "agent," but there would be no "reverting to the prior wording" of the ToS, "We are optimistic that we will be able to arrive at a mutually agreeable and beneficial way forward, and ask for your group's continued patience as we work to do so."

In a letter to the members of the UCCSL, Kylie saw the Lab's response as basically good news, "I see this as a positive, an opening for ongoing dialoug … They admit that the current ToS does not serve both them and the client base well. It is a tough issue, the protection of content creators' rights and giving Linden Lab the latitude they need to work across multiple services." Kylie did caution, "Bear in mind, this is a business, and they have no obligation to disclose their business plans. And speculation about the whys and wherefores is not productive." But she and the UCCSL "will continue to assert pressure on Linden Lab until we reach a resolution." Kylie also sent an article to the Sim Street Journal. In the article she was critical of Linden Labs for their stand, departing from her usual cautious optimism in recent days.

Gone is Rosedale’s concept that content creators own their work and should even share in the value that is created. Rather, the originating ideology of Philip Rosedale is laid waste with the scythe that is the August, 2013 Second Life Terms of service. This sweepingly destructive tool fells both pride of ownership and pride of creation with sharpened tines of shredding words.

While Kylie appealed for calm (outside her SSJ article), others remained skeptical. Several people responded to Daniel Voyager's post on his blog about Peter Gray's email. All expressed some level of skepticism about Linden Lab's intentions. Skepticism was also rife at the Sunweaver Estates where the SL Newser office makes it's home, with a few residents in IMs expressing doubt about Second Life's future. A hint the Lab's message may not be changing many minds on the issue.

The UCCSL group (blog at http:// unitedcontentcreatorsofsl. wordpress.com/) is currently at 458 members, and has been organized in several sections, or guilds, for different kinds of content, artists and filmmakers, fashion designers, musicians, scriptmakers, etc. The group has a headquarters at Angel Manor (131/134/4002).

Sources: UCCSL, Sim Street Journal, Daniel Voyager


Bixyl Shuftan

Breaking News: Linden Lab Offering 50% Discounts to Limited Number of Nonprofit Groups To Renew Expired Sims.

By Bixyl Shuftan

According to an article by Hamlet Au, Linden Lab spokesman Peter Gray has confirmed that the company has been "quietly contacting a select number of non-profit and educational" groups who have let their sims in Second Life expire in the past few years, offering 50% off land payments if they renew.

Before October 2010, it was standard practice for Linden Lab to offer half tier for nonprofit and educational sims. Then the discount was stopped. Gray's announcement means a partial reversal of this decision.

Gray wouldn't say how many groups would be given the offer, only "that we've extended this special offer to a targeted number." There is no process for nonprofit and educational groups, whether they still have their land or not, to ask for the 50% reduction, "There isn't currently a way to apply for this; it's a special offer … as part of our customer win-back efforts."

Hamlet called this development exciting news, as it could mean the return of some popular places that faded away due in part to the end of the discount. His enthusiasm wasn't shared by those commenting on his article. At best, people called it "a step in the right direction." Some however had some bitter comments, "will Linden Lab also (pay) for our teeth they kicked out, the surgery required to remove the knife from our back, and the trip to the eye doctor for the dirt they kicked in our face?" A thread started in the SL Universe forums, but as of the publishing on this article, there were just a few entries.

So what do you the readers have to say? Please enter comments below.

Source: New World Notes


Bixyl Shuftan

"Your World, Your Imagination" Is Back

Yesterday, I was talking about the new introduction page to the Second Life website, which for me showed a vampire. There's a couple arrows to dial to a couple other pictures, but for me the fanged goth girl keeps showing up first when I bring up the page.

I had been so busy wondering if this might scare off newcomers, I didn't notice one subtle but important development, Linden Labs is using the slogan "Your World, Your Imagination" once again.

To newer residents, Linden Labs for most of Second Life's history used the slogan for the virtual world, describing the place as run by the residents freely as they liked to travel, create, and interact as they pleased. A few years ago, the Lab stopped using it. Possibly in response to criticism to their safeguards from the gambling and bank bans to age verification, "I thought this was supposed to be 'Our World, Our Imagination.' " But longtime residents still remembered it.

New World Notes quoted Linden spokesman Peter Gray as saying "Our thinking was just that the tag-line fits Second Life, so we decided to bring it back ..." A subtle move, but for a longtime user like myself a welcome one.

Bixyl Shuftan