
It's also interesting that Linden Labs is trying to attract vampire fans to Second Life. A few years ago, the vamps in the Metaverse had a tainted reputation due to the behavior of some of those misusing the "Bloodlines" system to bite unwary residents, including newcomers. But with places enforcing "no Bloodlines" rules, as well as the vampires themselves discouraging this "leech" behavior, it became less and less of a problem. So perhaps this ad is a sign of their image rehabilitated.
Considering the "Twilight" series has been aimed at young teenage girls, though, will the Lindens have to deal with an influx of underage residents if their ad campaign succeeds?
Source: Second Life Newspaper
Bixyl Shuftan
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