Thursday, March 22, 2018

Press Release: United We Relay, Relay For Life Registration and Kick Off Announced

14th Annual Virtual Fund Raising Event Begins April 7th

(American Cancer Society Region, Second Life) Plans for the 14th annual virtual Relay For Life of Second Life were announced today. The annual grid-wide event, which brings teams from all corners of both the physical and virtual worlds together to Celebrate, Remember and Fight Back against cancer, has been held every spring since 2005.   These dedicated Relayers have supported the American Cancer Society by raising more that L$750,000,000 ($3,250,000 usd) to continue its mission to Save Lives, Celebrate Lives and Lead the Fight for a world without cancer.

The theme for the 2018 event, United We Relay, recognizes the borderless composition of Second Life’s Relay community, with teams made up of members residing in nearly 100 countries. These teams hold events and fundraise both in Second Life and in the physical world.  The Relay For Life of Second Life is a life-changing event. No event in Second Life matches the Relay experience, which includes the beauty and interactivity of the regions, combined with the emotional support of the community.

Team Registration opens on March 19, 2018

Teams may begin registering on the event website, as early as March 19. While anyone in Second Life can use the official fundraising tools, only registered teams will be able to assign the tools to their team in order to qualify for the Fundraising Club and other challenges or opportunities throughout the season. The official 2018 fundraising season will begin at 10am Saturday, April 7, 2018 with a Kick Off Celebration to be held on a dedicated region adjacent to American Cancer Society.  Plans are underway for Kick Off Weekend to include Live Entertainment and a ceremony to unveil the plans for the 2018 season. Official fundraising tools (kiosks and vendors) are available now, and will ‘reset’ to $0 on April 7, to signify the official start of the 2018 fundraising season.

2018 Relay For Life of Second Life Premier Sponsors include Rockliffe University, RGF Estates and Sol Existence.  This year’s Kick Off Sponsor is Relay Refresh.

The Relay For Life of Second Life is overseen by the Event Leadership Team (ELT) of Nuala Maracas, Nikki Mathieson, MamaP Beerbaum Alter and Random Padar Darrow, American Cancer Society staff partner Stingray9798 Raymaker and is supported by task volunteers made up of more than 50 avatars from all walks of Second Life.

The 2018 Season will culminate with the annual Relay Weekend, July 14th and 15th. Anyone interested may join the Relay For Life Volunteers group in Second Life or contact any of the ELT members.

The American Cancer Society is the world’s leader in the fight against cancer.  The Society provides support for researchers, cancer survivors and caregivers and with its Global partners, is active in all corners of the globe providing support for health care and cancer initiatives. More information about cancer, survivor and caregiver support or the mission of the Society can be found at American Cancer Society region in Second Life, visiting or by calling 800-227-2345

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