Monday, November 29, 2010

Second Life “National Anthem” Contest

After hearing Philip Rosedale declare that, with Second Life, “I’m not building a game; I’m building a country,” Grammy Award-winning songwriter Richard Gilbert [Second Life name: Griffith Parx] was inspired to create a contest to compose a “national anthem” for the popular virtual platform.

To help make the project a reality Gilbert enlisted the aid of his songwriting partner, and fellow Grammy Award-winner, Doug Cotler [Second Life name: Gambe Citron].

Cotler and Gilbert comprised the songwriting team that composed “Manhunt,” which was featured in the movie “Flashdance,” earning the duo a Grammy in 1984.

Cotler, who wrote “The Golem” which was performed by the Seattle Philharmonic Orchestra, performs more than 100 concerts a year. He tours and performs in a full range of music venues, and has appeared with such recognizable artists such as John Denver, Jerry Jeff Walker and Mason Williams.

Gilbert, who co-wrote “Manhunt” with Cotler while on sabbatical from his career in academia, is a professor of psychology and head of the P.R.O.S.E. Project (Psychological Research on Synthetic Environments) at Loyola Marymount University in Los Angeles.

Bringing his work at the university into Second Life in 2008, Gilbert has been published for his works on personality, identity, and relationships developed in virtual platforms.

Over the last several years, Gilbert has been instrumental in bringing other LMU departments into Second Life. Four university departments now form what is known as LMVU, or Loyola Marymount Virtual University, within Second Life.

Utilizing resources at their personal disposal, Gilbert and Cotler will award prizes for the contest that include Linden “cash” ranging from L$50,000 to L$10,000. More importantly, the Grand Prize winning song will be recorded at a studio in Los Angeles and posted on iTunes.

The winning song will also be performed at a live Second Life event on July 4, 2011, with a full HD machinima production being created and posted on

The only rule for the contest is that entries for consideration must use the fully copyrighted lyrics created by Gilbert, which are posted on the contest website. A panel of judges will select 10 finalists and public voting through the contest website will determine the Grand Prize, Second and Third Place winners.

Gilbert and Cotler are the primary sponsors of the contest. Co-sponsors are Pulse Point Marketing, LLC, Mamachinima, and Pixel Labs, while all companies and venues that conduct business within Second Life and participate are also considered co-sponsors through their efforts.

Linden Lab was fully informed about the contest before it began and offered its consent and encouragement to initiate the project. While Linden Lab opted not to officially participate in the contest at the time of inception, Gilbert is hopeful that attention to the project will garner formal interest over time.

Questions may be directed to Griffith Parx in-world or via e-mail at

More information at

Press Release by Pixel Labs

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