Monday, August 29, 2016

Pokemon GO Numbers In Decline

Pokemon GO was the game of the summer. The number of users of the mobile ap augmented reality game skyrocketed since it's release on July 5th to close to 45 million in about two weeks. But that's as far as it's numbers got, and it late July and August was steadily getting smaller. More than 12 million have stopped playing, "Data from Sensor Tower, SurveyMonkey, and Apptopia," stated Luke Kawa in Bloomberg, "show that Pokemon Go's daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend."

So why the decline? Over the weeks there have been a number of cautionary stories in the news about careless Pokemon players getting into accidents or getting robbed. But the real reasons for the decline appear to be shortcomings in the game itself, not much you can do with critters once they're caught, no quests, no way for players to duel, the gameplay seemed to be centered on capturing "gyms" that were held by monsters that were of a level unrealistic to reach by casual players. There have also apparently been server issues that have been quite irritating to players.

Hamlet Au predicted that eventually the userbase will settle to a dedicated core of about fifteen to five million. Certainly not a bad number for a game, but he felt Pokemon GO's decline would have a negative impact on the augmented gaming market that it had earlier sparked interest in, To succeed in a truly massive way, an AR game needs to be linked with a massive, well-established brand that has a 'fantastic, invisible parallel world' premise well-integrated into its branding."

Kawa suggested that over the long term, the augmented reality market would remain smaller than the one for virtual worlds, citing one analyst, "The Google Trends data is already showing declining interest in augmented reality, whereas interest in virtual reality remains high."

Sources: New World Notes, Bloomberg, Yahoo, PC Mag, Arstechnica 

Bixyl Shuftan

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