Thursday, March 5, 2020

Eye On The Blog: Lab Gab Friday, Music Fest Auditions Signups, Second Life Marketing

In the past week, there have been some noteworthy entries in the official Second Life blog.

A few days ago, Linden Lab announced that they are accepting applications for the Second Life Seventeenth Birthday Music Fest auditions.

Full details of this year’s SL17B event will be revealed soon...but to get things started we are opening up the sign-up process now for auditions for the annual Music Fest, to be held June 19-20. Music Fest will kick off the overall SL17B celebration with two days of live music performances featuring some of the most talented musicians in SL! 

Are you a new or veteran Second Life musician that wants to participate? Over a dozen performers will be chosen to share their musical talents with the Second Life community in an event that has become an SLB tradition. We welcome performers to apply and join us in wishing Second Life "Happy Birthday!" 

Those interested in taking part should sign the application form, no later than May 18.  The Lab reminded readers that signing up is no guarantee of being guaranteed a spot in the auditions.

Also, there was an announcement that this Friday, March 6 at 11 AM will be the next episode of the "Lab Gab" show. Host Strawberry Linden will be interviewing two members of Second Life's Marketing team: Brett and Darcy Linden.

Join our host, Strawberry Linden, as she speaks with two members of our Marketing team. Brett Linden is the Senior Director of Marketing and Darcy Linden is the Senior Marketing Manager. They will be talking about the 2020 Roadmap for Marketing Second Life.

Those whom have a marketing-themed question they'd like Brett and Darcy Linden to answer can submit it on this form.  There is no guarantee of it being answered. The episode can be seen tomorrow (Friday) at 11 AM SL time on Youtube.

Brett Linden himself would make a post on the official blog, titled "The Heart and Science of Second Life Marketing."

We’ve gotten quite a few questions lately about how we market Second Life to potential new residents. Insight into our current and future marketing strategies is important because it provides a glimpse into our efforts to help grow the Second Life population and economy as it enters its 17th year of operations. That’s why our current Marketing team has been working hard over the past year to sharpen our growth initiatives with more efficient and targeted campaigns that reach across many paid, organic and social channels. Keep reading to learn what we’re doing now and in the near future.

The blog post was quite detailed and had much to say. Some of it will be covered of course on the Lab Gab show tomorrow.

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